What makes you special?
I am a big fan of IBM’s newest TV campaign showing the Eiffel Tower in Paris and how old things can change their use and popularity over time.
The spot really reminds me of what we are doing at Hitflip “What makes your DVD, Book, Game, Audio CD or Audio Book so special?” - It becomes special as someone else wants your well-kept dustcatcher and hasn’t watched/read/played/or heard it yet. And what is even better: You receive something new that you are interested in by swapping your old stuff. What a great world 
