The Hitflip UK Blog

There’s been some great press coverage of Hitflip during the past couple of days. Go here to read the full articles.

MCV
Gamers face 50 per cent loss on pre-owned exchange

Games.net
Online Movie and Video Game swapping service, Hitflip, claims that
gamers lose 50% of their games’ value when they trade them in.

Develop
No more gambling with game prices

Gamesindustry.biz
No more gambling with game prices

Digital Media Europe
UK gamers swap video games with Hitflip

Game Pad
Trading in Games - Is it worth it?

Kotaku
Trading in Games - Is it Worth it?

No more gambling with game prices

Swapping site offers way to get value for money on games

London, 26 November, 2007 – UK gamers are losing almost half the value of a game each time they sell it on, even if it’s a near-new, new release title.

Research shows gamers spend up to £40 on a single new release console title. Yet when reselling, the price drops down to between £20 and £30, leaving a loss of around half the original cost of the game.

Hitflip, the UK’s largest game, DVD, CD and book swapping site offers an alternative to all those who are losing money from selling their near-new games.

From Halo 3, to Call of Duty to some of the more classic arcade games, www.hitflip.co.uk has more than 1,000 games available for swap at any given time.

“Any gamer knows how frustrating it is to buy a new game at full price, only to have to settle for selling it at a reduced rate once they’ve played it,” says Joanna Wilson, Marketing Manager, Hitflip UK

“With Hitflip, gamers can swap their titles for those of the same value – so you no longer have to settle for getting less than what you paid for.”

Swapping sites are steadily growing in popularity throughout the UK and Hitflip offers one of the most extensive ranges of games for all platforms.

Joining Hitflip is easy and takes less than 30 seconds. There is no subscription required and users pay only 79p per transfer, which protects them against fraud and damaged media.

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About Hitflip
Hitflip (www.hitflip.co.uk) is an online, peer-to-peer swapping site for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 200,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs.

Press contacts:

Zuzanna Pasierbinska-Wilson/Emma Bakker

Tel. 02074946595

zuzanna@custardpr.com and emma@custardpr.com

www.custardpr.com

left Hitflip to pursue a different opportunity. Hitflip.co.uk will keep on rolling none the less. We wish Adam Finlayson good luck on his new path and will keep you up to date with new developments on Hitflip UK.

So, the day after D-day, and here at Hitflip we’re still trying to get over the shock that England hasn’t qualified for Euro 2008. Yesterday’s 3-2 loss to Croatia makes it the first time since the 1994 World Cup that England won’t be playing in a major tournament.

As sad as we are though, poor Steve McClaren must be feeling even worse after today’s news that both him and assistant Terry Venables have been sacked.

Rather than wallow in self-pity, we believe it’s best to look on the bright side, and have a few suggestions to help you pick yourself up!

If you think you could have played better yourself, why not hone your skills and pick up a few new tricks by watching Soccer Tactics - On the Attack? Maybe if the England team had seen the DVD, they’d have fared better in yesterday’s match!

Perhaps you were shaking your fist at the screen with frustration during Wednesday’s game, as McClaren stood back to let England crash and burn, and you’d like to take control, at least virtually, by playing International Soccer Superstar Pro.

Or maybe you prefer to relive happier times, like the legendary 1966 World Cup final, when England beat Germany 4-2 to become World Champions, 2001’s stunning 5-1 defeat of Germany, or for something a bit more recent, proving that England still has some hope, take a look at the Euro 2004 Official Review DVD, where we at least made it to the quarter finals!

We at Hitflip have been really happy with the fantastic growth the site has experienced since launching in february. We’d love to learn more about you, your views, and your experiences on Hitflip, and so would like to announce the Hitflip Customer Satisfaction Survey 2007.

As a thank you for taking part, you will receive a free flip to use towards an item of your choice on Hitflip, and you also have the chance to win an iPhone!

The survey should take a maximum of 5 minutes to complete. If you want to be in with a chance of winning the iPhone, please complete the survey by the 30th of November.

Click here to take part in the survey now!

Last week we announced the launch of our 18 + Porn, Action and Horror swap! This feature was THE feature many of you were waiting for and we are so happy to see that you are loving it. The first load of users have received their code and have started to swap their 18+ items. Compare it to the fish bowl: Life is so much easier and fun if you can share good times. Share it with the Hitflip community and start swapping your DVDs, Music CDs, Books and Video Games now!

We’ve just sent the following newsletter out to our affiliates:

Great news for Affiliates this month, as Hitflip has announced a new 18+ verification feature for members. Conversion rates should increase dramatically as Hitflip becomes the only website where Hardcore Porn can be swapped. It’s not just porn, however, 18+ Action and Horror films are also now available on Hitflip. The new feature should lead to more people signing up, and also more flip sales, so you should see a great increase in earnings.

To help you promote the new feature, we have created a new erotic landing page. You will find the link in the text links section on CJ. There are also a number of other new landing pages, just some include: TV Series DVDs, Bollywood films, Hiphop music and Wii games. Due to Google’s restrictions, the erotic landing page cannot be used in Adwords, but you can link to it from your own site to see an increase in conversions.

You can find your specific links to the new landing pages in the newsletter or on CJ.

It’s trick AND treat at Hitflip this Halloween, as Hitflip finally drops its pants and reveals the news that 18+ DVDs can now be swapped, starting immediately. It’s been one of the most requested features on Hitflip over the past few months, and now what better time for us to announce our new 18+ Verification system than Halloween!Start requesting your scary films now!It’s not just horror and action films that are available for you, however. 18+ erotic and hardcore films can now also be swapped.It’s easy to register to receive 18+ products, just request verification on your Settings page and follow the instructions on screen. There is a one-off processing fee involved in registration. When your age has been verified, you will be given clearance to send and receive 18 rated items, allowing a higher level of fun in your swapping.

Whether you want to swap classics like the Exorcist and The Lover’s Guide , or newer favourites like Hostel and the Erotic Witch Project, the new feature offers gore and porn for everyone!Request to be verified now!