Archive for February, 2008

Press Release about Advertising on Hitflip

Wednesday, February 27th, 2008

Swap Team - Oridian to Power Hitflip UK Ad Traffic

London, United Kingdom, 02/27/2008 - Online ad network Oridian will sell traffic for top swap site Hitflip.co.uk

 

Oridian, Ltd., the largest privately owned advertising network, and Hitflip Media Trading GmbH,, Europe’s No. 1 swapping site, today announced an exclusive partnership for UK traffic.

Oridian is one of the top 10 international advertising networks worldwide with reach that exceeds 140 million unique users per month – more than 80 million in the EU alone. Oridian bridges between advertisers and publishers around the world to bring international advertisers to US publishers and quality global media to advertisers overall.

Hitflip runs Europe’s biggest swapping platform for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 300,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs. Joining Hitflip takes less than 30 seconds, with no subscription required – the goal is to make swapping as easy and secure as possible.

Jacob Nizri, CEO of Oridian, today said, “Hitflip has exclusively recruited Oridian as a partner for selling its UK IP-targeted ad inventory. With a 35% reach, Oridian has a considerable presence in the UK, ranking fifth on NMA’s list of top private ad networks for 2006 and 2007.”

Andre Alpar, Managing Director of Hitflip, said, “A partnership with Oridian should bring great results for Hitflip. Oridian is a company with very impressive industry experience, and we’re excited to be cooperating with such a well-regarded international ad network.”

Swapping is gaining in popularity across Europe. According to ComScore, the UK online retail sector attracted 29 million unique visitors in October 2007, or 89 percent of the total online user base in that month, with sites offering both new and used merchandise topping the list.

About Oridian
Oridian – Online Media Solutions, is the leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. The Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe, Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, France, Germany and the UK, and representatives in Australia, Belgium, Italy, Scandinavia and The Netherlands. Oridian is a part of the Ybrant group, parent company of some of the fastest growing digital marketing companies.

About Hitflip
Hitflip is an online swapping site for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 200,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs. There are no subscriptions or hidden costs: 79p charge per transfer protects Hitflip users against fraud and damaged media.

http://newsblaze.com/story/20080227071109tsop.nb/newsblaze/TOPSTORY/Top-Stories.html

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Happy Valentine’s Day

Thursday, February 14th, 2008

Here’s our new valentine’s special (more…)

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The new flip price system is here!

Wednesday, February 13th, 2008

A short time ago we asked you whether you would like to set the flip price yourself, and choose your swapping partner yourself. You (ca. 62% of the members who answered) said “Yes!”

We’ve been hard at work updating the site to include this, and the new site went live at the beginning of this week.

Here’s overview of the most important changes for you:

  • When inserting an item, you will be able to choose how many flips you would like to have for it, and to specify the condition of the item. You also have the opportunity to give a short description of the item. We suggest a fair flip price, based on the current retail price, so you only need to decide the price yourself when you want to. The new condtions for offered items are called “New, As new, Good, Acceptable and Incomplete”. Guidelines for entering your item correctly are on the site.
  • When choosing an item, you can see different offers of an item from other Hitflippers in the item detailed view, inclusive of the condition, the flip price, and the person offering the item, and can choose your swap partner in this way yourself.
  • In future the wishlist will still be used on Hitflip. Now you can even enter the maximum Flip price you are willing to pay, the minimum condition of the item, and the minimum rating of the swap partner. The “swap now” function is on every page.

Please update your library accordingly
Items that were already in your library at the time of the change have been given the condition “good”. The flip price has stayed the same. Please make any necessary or desired changes to this, and give a short description of the condition.

To answer the speculation:

Hitflip won’t lose any of its simplicity through the change. With wishlists for items that are currently not offered, we say “first come, first served”. Items that previously were not offered due to too low a valuation, or in a condition that was not acceptable according to our previous rules, can now be added by members. Items that were too highly valued will now be more fairly priced, and so swapped away from the person offering them. Members who misuse our swap community will be even more strictly punished, as they will receive no more items after receiving too many negative ratings.

If something goes wrong with the delivery of the item, or you receive an item that doesn’t meet the conditions described, the Hitflip Guarantee will protect you as usual.

More focus on the community

Hitflip’s appearance has also changed with the new features. Hitflip’s members are now a stronger focus of the site. The community is an important part of the site, and we have introduced new features to reflect this, such as a Member search function.

Thinner and quicker

The design of the site has also become thinner and clearer. The right sidebar is gone, and functions from it are moved to the top of the page to the member area. The ToDo lists are also gone. All ToDos can now be seen in the library or the wish list. Lastly the “new” Hitflip should run noticably faster.

Terms of Service

In order to cover these changes in our Terms of Service, we have had to adapt them. You can read the new Terms of Service here.

Thank you for helping us to improve Hitflip!

We hope you enjoy exploring the new site, and as always, wishing you lots of fun swapping!

Your

Hitflip Team

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