The Hitflip UK Blog

Commission Junction has finally published the Agenda for CJU:

THURSDAY 21ST JUNE

08:15 – 08:45

Registration

08:45 – 09:00

Welcome to CJU EU 2007

Carl White, CEO, Valueclick Europe Ltd.

Alison Guise, UK Managing Director, Commission Junction

09:00 – 10:00

Keynote: Swimming against the stream

Tim Waterstone, founder of Waterstone’s book stores, Chairman of Chelsea Stores (including the Daisy and Tom brand and until recently the Early Learning Centre retail chain) and former Chairman of HMV Media Group plc

10:00 – 10:30

The long tail becomes the thick tail

Rebecca Jennings, Senior Anaylist, Forrester Research

10:30 – 11:00

Break

11:00 – 12:00

Getting users to your site and keeping them there – SEO & usability tips from the expert

Catriona Campbell, Director, Foviance

Warren Cowan, Managing Director, Greenlight Search

12:00 – 12:30

Metrics that matter

Jeremy Palmer, Founder & Affiliate, Quityourjob

12:30 – 14:00

Thomas Cook Lunch

14:00 – 15:00

The emerging importance of affiliate marketing within a multi-channel strategy

Gary Goodman, European Marketing Director, Pricerunner

Emmanuel Brunet, Managing Director, Carat Internetional, France

TBC

15:00 – 15:30

Break

15:30 – 16:45

Advertiser and Publisher breakout sessions

16:45 – 17:15

TBA

Andrew Walmsley, Founder, i-level

17:15 – 19:30

Drinks reception

19:30 – 24:00

Gala Dinner & CJU Awards

FRIDAY 22ND JUNE

08:40 – 09:10

Breakfast

09:15 – 10:15

Keynote: If you think you can…Liz Jackson MBE, founder and MD of business-to-business telemarketing and lead generation company, Great Guns Marketing and winner of numerous business awards

10:15 – 10:45

Break

10:45 – 12:30

Advertiser and publisher breakout sessions

12:30 – 13:15

Lost and found – turning site visitors from deserters to converters

John Ardis, VP of Corporate Strategy, Valueclick, Inc.

13:15 – 14:45

Adobe Lunch

14:45 – 15:45

Spotlight – the next generation affiliate marketing

Vinny Lingham, Founder, incuBeta (parent company for Click2Customers)

Michael Edwards, Managing Directos, Traffic Junction

TBC

15:45 – 16:15

Break

16:15 – 16:45

Marketing in a networked culture

Jay Stevens, CP Operations, MySpace EMEA

16:45 – 17:15

TBA

Stephen Taylor, Regional Vice President and MD, Yahoo! Europe

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Andre (Co-Founder) will be speaking at this years CJU. Adam and Andre will be attending CJU on both days - so more than enough time to meet up with you guys.

Topics of CJU are:

o Innovation in affiliate marketing

o Multi-channel marketing – where does affiliate marketing fit in?

o Ideas for European/International expansion.

o Behavioural Targeting

o Specialised sessions for smaller groups with bespoke content

o The impact of offline marketing on online marketing

o SEO tips and advice

Who else is planning to attend? You can show everyone that you are attending here.

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*drum roll* Ladies and Gentlemen, we proudly present….
well not quite yet, but we will be proudly presenting our great new affiliate programme for the UK in the next few days.

We are just getting the tech setup and are preparing for our roll-out. Fantastic conditions with high sign-up rates. Here you can sneak preview some of our skyscrapers. Keep up to date on our plans with this blog:

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There has been a survey initiated at the UK-Affiliate4U-Forum regarding the usage of different affiliate networks. That survey inspierd a german forum regarding affiliate marketing programms (called 100partnerprogramme.de meaning 100 affiliate programs) to initiate a similar survey. The A4U-Forum claimes to have more than 12.000 users and still the poll had only 17 participants. The german forum has only a little more than 1000 users but so far 95 people participated in the poll. The german issue of the poll has also been mentioned in a few affiliate marketing related blogs. Here’s what both polls look like at the moment.

Even though the rate of participants in both forums is really low and especially poor at A4U the results still support the impressions that I gathered during AdTech and Affiliate4U-Get2Gether. In Germany there are only two class A players: Affili.net and Zanox. All the rest ist far, far behind no matter what they state. The UK affiliate network market is far more fragmented. There are more strong players and the others are not very far behind.

As a merchant / publisher we tend to stick with the market leaders as they will have the biggest number of affiliates. In Germany we have our affiliate programm at Affilinet and Zanox and in Austria we only have it at Affilinet. In UK we’ll probably go for Tradedoubler and CJ but we are not certain yet.

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